Meet Eden. They’re a new environmentally friendly company that makes fresh, cold-pressed juices from imperfectly shaped fruits and vegetables. Why imperfect fruits and vegetables? Because despite how they look, they provide the same exact health benefits as perfectly shaped fruit.
Eden’s core belief is that diversity and imperfections are not flaws to be corrected but traits to be celebrated. And they use their line of juices to fight aspects of our culture that threaten diversity, conservation, and overall health:
Photoshop gives us flawless skin, perfect tans, and the ideal physique, but it also erases everything that makes us unique. Now more and more people think these digitally altered images are the norm and are determined to attain these unrealistic standards no matter what the cost.
In the U.S., we throw away close to 40% of the food we grow. In many cases, it’s not because the food has gone bad, but because the produce doesn’t meet our cosmetic standards. We waste food because it doesn’t look good and ignore the most important part—the health benefits.
Access to Clean, Healthy Food
While we throw away our food, over 15 million American kids go hungry every day and don’t have access to nutritious food (1). The worst part is that nutritious food is available; it’s just ending up in landfills instead of in the hands of those who need it.
Overfed and Undernourished
More than 2 in 3 adults are considered overweight or obese (2), and more than one-third of children and adolescents are overweight or obese (3). And fewer than 35% of Americans are eating the recommended daily servings of fruits and vegetable (4). So those in the U.S. who aren’t going hungry are overfed and undernourished.
While these problems can’t be solved overnight, Eden hopes to get one step closer with their line of fresh, cold-pressed juices. They’ll help limit the amount of food wasted in the U.S. by using produce that consumers and retailers usually throw away for cosmetic reasons. They’ll also make nutrient-rich food more accessible to those who struggle to get nutritious foods and those who want a simple way to improve their diets.
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Join us today in funding Eden’s Kickstarter campaign by going to drinkeden.com. Drink Eden. Naturally different.